Unified commerce Vs Omnichannel -A complete guide for retailers
A brand’s priorities on the path to unified commerce depend on the specific shopping journey as customers are at the center of today’s demand-driven retail economy. For example, in order to provide personalized service, a brand would prioritize a solid CRM system to have customer data at their fingertips. On the other hand, other retailers want to enable delivery anytime, anywhere, and so, the first aim is to have a robust order management system.
In any case, in order to have the ability to orchestrate your customer journey the way you want and, ultimately, how they want, you must have all your inventory, customer and product data unified irrespective of your vertical or the size of your business. This unified commerce platform is the foundation on which you can build as sophisticated a retail structure as you desire.
For example, you can fulfill all orders anywhere when you have real-time visibility of your inventory and customers. Furthermore, you can create targeted promotions based on available inventory and customer preferences. A centralized platform gives you complete control of your operations anytime, anywhere — the same way your customers operate and equip you with current requirements.